LECTURE 1 • 4 min
The War, the Mask, and the Makeup Remover
LECTURE 2 • 6 min
The Pivot: When Customers Lead the Way
LECTURE 3 • 3 min
The Pop-Up Revolution and Patent Moats
LECTURE 4 • 6 min
Marketing the Disposable Lifestyle
LECTURE 5 • 3 min
The Generic Trademark Trap
LECTURE 6 • 5 min
Aesthetic Innovation: Colors and Man-Size Tissues
LECTURE 7 • 3 min
Defending the Crown: The Paper Wars
LECTURE 8 • 7 min
The Next Century: Sustainability and Legacy
