LECTURE 1 • 4 min
The Invisible Pull: Foundations of Behavioral Retention
LECTURE 2 • 7 min
Hooked: Engineering the Habit Loop
LECTURE 3 • 5 min
The Slot Machine in Your Pocket: Variable Rewards
LECTURE 4 • 7 min
Frictionless: Choice Architecture and Default Settings
LECTURE 5 • 4 min
The Value of Effort: Investment and the Endowment Effect
LECTURE 6 • 6 min
The Herd Instinct: Social Proof and Community Retainment
LECTURE 7 • 4 min
The Integrity of Design: Ethics and Dark Patterns
LECTURE 8 • 8 min
The Retention Masterclass: Integrating the Frameworks
