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Audio Course
Money & Investing
Hooked: How to Build Habit-Forming Products by Nir Eyal
Introduction
0:00
2:26
Episodes
Transcript
0. Introduction
2:26
1. Entering the Habit Zone: Why Automatic Behaviors Matter
4:54
2. The Anatomy of Triggers: External Cues That Spark Action
4:09
3. Internal Triggers: Turning Emotions Into Product Pull
4:02
4. Designing Effective Triggers: From Notification to Habit
4:03
5. The Action Phase: Making the Desired Behavior Easy
3:28
6. Motivation & Ease: Psychology Behind the Click
5:12
7. Variable Rewards: The Power of Uncertainty
4:59
8. Crafting the Perfect Variable Reward Loop
3:47
9. Investment: Getting Users to Put Something In
4:49
10. Deepening Commitment: How Investment Fuels the Next Hook
3:36
11. From Insight to Action: Applying the Hook Model
4:59
12. Testing, Scaling, and Real‑World Opportunities
5:05
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