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How a Pharmacy Syrup Became Coca-Cola · SUN
Audio Course
Business & Career
How a Pharmacy Syrup Became Coca-Cola
Introduction
0:00
2:17
Episodes
Transcript
0. Introduction
2:17
1. A Spark in an Atlanta Pharmacy: The Birth of Coca‑Cola
3:21
2. Asa Candler’s Marketing Masterstroke
5:45
3. The Contour Bottle: Design Meets Function
2:43
4. Global Expansion: War, Diplomacy, and Localization
5:17
5. Rivals, Diversification, and the Birth of the Portfolio
5:30
6. The New Coke Debacle: Crisis Management in Real Time
3:35
7. Health, Environment, and Labor: Modern Controversies
6:02
8. The Coca‑Cola Company Today: A Global Beverage Platform
3:40
9. Lessons From the Cola Empire: Branding, Distribution, and Adaptation
3:48
