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How a Failing Wallpaper Cleaner Became Play-Doh · SUN
Audio Course
Business & Career
How a Failing Wallpaper Cleaner Became Play-Doh
Introduction
0:00
2:18
Episodes
Transcript
0. Introduction
2:18
1. From Wallpaper Cleaner to Play‑Doh: Setting the Stage
3:57
2. Classroom Insight: Kay Zufall’s Light‑Bulb Moment
6:18
3. From Idea to Prototype: The McVicker Brothers’ Entrepreneurial Leap
4:08
4. Television, Demonstrations, and the First Sales Push
5:09
5. General Mills Enters the Play‑Doh Arena
3:28
6. Color Explosion, Product Extensions, and Global Reach
5:08
7. Hasbro Acquires Play‑Doh: Modernization and Licensing
3:49
8. Safety, Formulation Science, and Environmental Considerations
6:00
9. Legacy, Lessons, and the Future of Play‑Doh
4:29
