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Audio Course
Productivity & Self-Growth
The Reach Trap: Winning Radio Promotions in the Philippines
Introduction
0:00
2:31
Episodes
Transcript
0. Introduction
2:31
1. Setting the Stage: Understanding the Filipino Radio Landscape
4:34
2. The Eureka Moment: From Guesswork to Data‑Driven Targeting
5:07
3. Campaign in Action: The Paradox of Reach vs. Engagement
4:53
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