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Influence by Robert B. Cialdini · SUN
Audio Course
Business & Career
Influence by Robert B. Cialdini
Introduction
0:00
2:35
Episodes
Transcript
0. Introduction
2:35
1. The Handcrafted Toolbox: Understanding Influence Levers
4:26
2. From Social Proof to Scarcity: Contextual Triggers of Automatic Agreement
3:39
3. Commitment, Consistency, and the Power of Community
4:31
4. Automation in a Fast‑Paced World: Primitive Reflexes Meet Modern Technology
5:05
5. Heuristics and the ‘Cheap = Bad’ Mental Shortcut
5:00
6. The Reciprocity Engine: Gifts, Favors, and Obligation
4:38
7. Strategic Concessions: The ‘Reject‑Then‑Yield’ Technique
4:58
8. Contrast Effects in Sales and Negotiations
3:58
9. Mimicry, Signals, and the Hidden Language of Influence
4:49
10. Influence in Politics: How Reciprocity Shapes Policy and Power
4:58
11. Defending Against Manipulation: Awareness and Counter‑Strategies
5:58
12. Ethical Persuasion and the Future of Influence
4:32