SUN / Brand resources
Brand guidelines
and press kit
Our identity brings together a distinctive waveform, editorial typography, and a sense of curiosity. These guidelines help partners, creators, and the press present SUN clearly and consistently.
Logo
The SUN logo pairs our waveform symbol with the lowercase sun wordmark. Use the supplied artwork as a single unit and preserve its proportions and spacing.
Black on light surfaces. White on dark surfaces.
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Clear space
Leave at least one waveform height, H, around the visible logo. Keep text, other logos, and the edges of a crop outside this area. Transparent padding in an export does not replace clear space.
For digital use, start at 96 px visible width for the full logo and 24 px visible height for the symbol. Always check the smallest waveform gaps at the final size.
Symbol
Seven rising and falling forms make up our waveform. It is the compact expression of SUN, designed for places where the full wordmark would be too small.
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Construction
Center the visible waveform in its container. For avatars, give the symbol a height of 40% of the container, leaving 30% above and below. Keep its original curves, spacing, and symmetry.
Avatars and apps
Use the waveform for brand recognition. Use familiar play and pause controls for playback.
What to avoid
Write SUN in prose. Keep the lowercase wordmark inside the original logo artwork. Product names use their own written forms: Flow, Genesis, and SUN API.
Use SUN in prose.
Write SUN API with a space.
Keep the original proportions.
Keep the logo upright.
Do not redraw the wordmark, change the waveform, add effects, or place the logo over a busy part of an image. Use the supplied black and white variants.
Color palette
The master identity stays black and white. Quiet neutral surfaces give content space, while campaign artwork brings warmth and movement.
- Ink
#111111Text and primary actions - Paper
#FFFFFFPrimary surfaces - Mist
#F2F3F5Secondary surfaces - Slate
#646970Secondary text
Campaign accents
- Forest
#174C3CFlow anchor - Peach
#F2B892Light and warmth - Ember
#CB6246Warm accent - Focus
#2457C5Functional emphasis
These are the working palette values from the brandbook. Logo black is #000000; interface Ink is #111111. Check contrast against the actual background, especially over artwork.
Typography
Use Source Serif 4 for editorial titles and selected campaign headlines. Pair it with the platform’s native sans serif for navigation, controls, body copy, and metadata.
Follow your curiosity.
System sans serif / InterfaceClear controls. Readable context.
For portable documents, use Georgia as an editorial fallback and Arial as a sans-serif fallback. Keep essential text readable and allow natural line breaks.
SUN visual language
One SUN identity connects discovery, creation, and the technology behind the listening experience. Distinguish each story through its imagery and context.
Flow
Flow’s discovery direction uses forest and peach tones, directional light, and a sense of movement. Let the artwork carry atmosphere and keep the listening action clear.
FlowGenesis
Give model and release stories a sense of depth and scale. Pair a Genesis name with a concrete explanation of what it makes possible.
GenesisSUN API
Keep developer communication precise and restrained. Use the SUN master logo and write SUN API with a space.
Build audio into your product.
Visual studies based on the SUN brandbook.
Brand resources
Use these source files when creating material about SUN. The press kit includes black and white logos and symbols in SVG and PNG, the original logo sheet, and working brand tokens.
For press and partnership enquiries, contact hello@sunapp.ai.